Puneri Paltan

Carrying forward Maharashtra's Kabaddi legacy has been Puneri Paltan's objective since it's inception. 10 Years of hardwork and persistence paved the way for the maiden Pro Kabaddi League title for the team in Pro Kabaddi League season 10. This gave the impetus to the season 11's campaign for Puneri Paltan.

Our aim was to present this focused aggressive side of our players and make them larger than life with our branding campaign. #PaltangiriContinues was our campaign which took our approach for this season to next level. The campaign had features such as courage, never say die attitude and confidence.

The colour palate used in this campaign had a rustic feeling to it with shades of orange colour, which are the clear indicators of our brand's theme and identity. When anyone sees any of our branding creatives, the aim was to catch their attention with clear identification marks of Puneri Paltan engraved in the theme.