Graphic Design, Digital
Patna Pirates is one of the most successful franchises in the history of Pro Kabaddi League (PKL). With seven playoff appearances, three titles in a row (Seasons 3, 4, and 5) & runners-up in Season 8. In the wake of Pro Kabaddi Season 11, the franchise sought to revamp their brand and connect with their passionate fan base through an interactive & innovative sports marketing campaign that is defines their winning mentality & 'never give up' attitude
Following their dominating performance, the Pirates had a roller coaster ride in the Season 9 & 10. Determined to reignite their dominance, the team aimed to craft a compelling narrative that not only will set new standards but also inspire players & get the fan army to rally behind the team.
To align with the Pirates' vision for a new chapter in the wake of Pro Kabaddi League Season 11, our team at Digital Latte conceptualized "Panna Paltenge Pirates", a campaign that embodied resilience and transformation. With the central idea to turn a page in their glorious journey in Pro Kabaddi, the campaign served as a battle cry, symbolizing a milestone moment that celebrated their illustrious past and ambitious future
The campaign kicked off with a visually captivating launch video that chronicled the Pirate's journey up to Season 10. The video seamlessly blended nostalgia with ambition, setting the stage for the new season under the banner of #PannaPaltengePirates.
To maintain engagement and excitement, we implemented a multi-faceted content strategy:
Introduced retained players and newly acquired talent via an aesthetically engaging 3-grid Instagram format.
A unique 30-day countdown featuring a comic book series that creatively reinforced the #PannaPaltengePirates theme.
Everyone reiterated the campaign in some way or the other
Supporters enthusiastically chanted #PannaPaltengePirates during games and shared posts/tweets in support of the hashtag.
The hashtag was acknowledged by Pro Kabaddi League on their social media pages, demonstrating the campaign's widespread recognition.
In interviews, players reflected the campaign's sentiment by saying things like "Panna Palat Denge," which highlighted the team's dedication to change.
The movement was too noticeable for even opponents to ignore. The "turn the page" gesture made by an opponent player during the finals highlighted the campaign's impact & magnitude.
Through strategic storytelling, immersive content, and fan-driven engagement, the #PannaPaltengePirates campaign successfully turned the page in the history of sports marketing.
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