Generate excitement & sales for the seasonal range of 'summer' shades & differentiate the brand on Social Media from other paint brands.


Indigo Paints is a young paint manufacturing company, focusing on delivering & servicing the customers with healthy eco-friendly products.

The paint industry on Social Media is cluttered with photos of Interiors and Exteriors of Houses & Buildings. In order to differentiate from the rest we decided to create content that is more relatable to the audience in their day to day life.

"A Digital Marketing campaign that breaks the clutter and gets the visibility can surely be termed as successful. "


Cross platform campaign ‘Shades Of Summer’ was launched covering the therapeutic aspects of bright and suave summer hues and linking paint shades to common summer elements around us to make them more relatable. Further more the concept was crowd sourced through a contest where users were asked for their preferred #ShadesOfSummer & Indigo Paints shared the therapeutic aspects of those colours.


80000+ Impressions

Other Case studies

Let's Talk

Let's discuss your project at ideas@digitallatte.in

Thank you for getting in touch!

We will get back to you soon. In the meantime,
you can explore our Digital Marketing case studies
or update yourself with the latest from the world of
digital through our blog.