Objective:
Generate excitement & sales for the seasonal range of 'summer' shades & differentiate the brand on Social Media from other paint brands.
Story:
Indigo Paints is a young paint manufacturing company, focusing on delivering & servicing the customers with healthy eco-friendly products.
The paint industry on Social Media is cluttered with photos of Interiors and Exteriors of Houses & Buildings. In order to differentiate from the rest we decided to create content that is more relatable to the audience in their day to day life.
Solution:
Cross platform campaign ‘Shades Of Summer’ was launched covering the therapeutic aspects of bright and suave summer hues and linking paint shades to common summer elements around us to make them more relatable. Further more the concept was crowd sourced through a contest where users were asked for their preferred #ShadesOfSummer & Indigo Paints shared the therapeutic aspects of those colours.
Results:
80000+ Impressions
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