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Facebook removes 20 percent text rule for Ads

In a significant update, Facebook has removed the 20% text rule on the ads.

Facebook in its communication to the users mentioned the following  “we will no longer penalize ads with higher amounts of image text in auctions and delivery.”

The news comes as a big relief for Facebook Advertisers and Social Media Marketers as the 20% text rule created a lot of headaches with respect to the significant content and design changes required to meet the Facebook Ad guidelines.

Facebook removes 20 percent text rule


Origin of 20% Text Rule:

As per the Facebook’s community feedback for ads, the users generally weren’t happy with ads that had too much text in ad images. So, the 20% text rule was implemented to improve the user’s ad-viewing experience on Facebook.

Facebook even provided a Text Overlay tool to check if that your ad aligns with the 20% restriction.

However in 2018, Facebook revised the rule and started approving the ads even if they were above the 20% limit of text. But the brands and advertisers were penalized with lower reach and higher cost per result.

With the 20% restrictions off the table, Facebook advertisers can now add more text and have the same reach as any other Facebook Ads. 

However, Facebook says that advertisers are still encouraged to reduce the amount of text with images.  “We have found that images with less than 20 per cent text generally perform better.

As a digital marketer, how happy are you with this new development?

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