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Be Vocal About Local SEO

In the age of Instagram and TikTok, a lot of businesses fail to focus on Local SEO. While it is evidently clear that SEO is important for any business today, but Local SEO is all the more critical. Unless your business is totally online, local customers play a key role in the success of your business.

What is Local SEO?

Local SEO is a process of optimizing your business’ online presence to attract users from relevant searches in your area.

For example, if you run a digital agency and want to appear in the search results when someone in your area of business searches for ‘best digital agency near me‘, local SEO makes it happen.

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The best part about Local SEO is that it gives your business an opportunity to rank on the first page of the search.

Here’s how you can set up the local SEO for your business.

Get Your NAP Right:

Your business Name, Address & Phone Number (NAP) appear on various online listings. Check your local listings and ensure that your NAP is consistent across all of them. Write to them to fix if there are any incorrect listings or inconsistency.

Once you have verified the basic listing, you can take the opportunity to build your business profile by providing additional information. You can include services/products, pricing, business hours, and attractive photos that will help the search users with additional information required to make a decision to contact or visit you.

Google My Business (GMB):

Google My Business is a free tool that provides you with the ability to list your business location on Google Maps and local search results. 

To improve the user search experience, Google created GMB specifically to help users find the information they are looking for in a quick and convenient manner. It is very helpful for brands and local businesses that need to establish local exposure via search.

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Go ahead and claim your Google My Business (GMB) listing, fill in your business details, choose a relevant category, add your service area details & finally verify your GMB listing.

Don’t forget to create and claim listing on Bing Places and Apple Maps, they are equivalent to Google My Business for their respective platforms.

Local Listing:

Listing on local directories and getting citations on websites in the local market has a lot of value on Local SEO. Get listed on directories like Just Dial, Indiamart, Trustvardi, Sulekha, Foursquare, Hotfrog, etc. It helps users to discover your business, helps in the link building process for your SEO & boost your business profile in the focus geography.

Build your Brand Authority:

One of the key components of a successful local SEO strategy is customer reviews. Getting positive customer reviews will not only attract more visitors but also will create a positive reputation for your business in the long run.

While you can encourage your customers to review your business in multiple ways, don’t forget to abide by review site policies. Most reputable review sites penalize the brands that are paying or gratifying the users for positive reviews.  Also, keep an eye for negative reviews and respond to them in an appropriate manner.

In conclusion, Local SEO is easy, affordable, and provides a tremendous value for your business. So, Go Vocal About Local SEO today.

Need a Helping Hand?

If you are still looking for the right Search Engine Optimization (SEO) agency, reach out to our expert SEO team today.

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