Paid Media Specialist

Job Description

• Create and manage successful paid media campaigns.
• In-depth keyword and website research, ad grouping and audience targeting.
• Ad copy creation and editing.
• Manage a portfolio of paid search campaigns, paid social campaigns and display campaigns across an exciting and diverse range of merchants in all areas of online.
• Identify optimization opportunities, including continuous testing of ad copy and landing pages, including A/B testing.
• Ensure campaigns are meeting clearly defined conversion objectives.
• Create and deliver meaningful analytics and reporting to monitor and show progress to internal customer
• Research websites, source and implement keywords, create adtext, assign budgets, implement strategies and optimize campaigns to meet KPIs.
• Manage your spend and clicks on a daily basis, and maximizing profits
• Work with account management team to help provide insight for clients
• Work with the sales team to provide forecasts & presentations

Requirements

•  At least 2 years’ experience of running PPC campaigns within an agency or affiliate environment.
• Have previous experience of handling Ad campaigns of Rs. 10,00,000 & above.
• Have strong copywriting, reporting and communication skills.
• Have a strong working knowledge of Google Adwords and Analytics.
• Have a strong understanding of how PPC fits into the wider digital marketing mix

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