{"id":669,"date":"2021-12-17T21:33:48","date_gmt":"2021-12-17T16:03:48","guid":{"rendered":"https:\/\/www.digitallatte.in\/digital-marketing-blog\/?p=669"},"modified":"2021-12-17T21:33:50","modified_gmt":"2021-12-17T16:03:50","slug":"the-perfect-10-a-decade-of-brewing-fresh-ideas","status":"publish","type":"post","link":"https:\/\/www.digitallatte.in\/digital-marketing-blog\/the-perfect-10-a-decade-of-brewing-fresh-ideas\/","title":{"rendered":"The Perfect 10: A Decade of Brewing Fresh Ideas"},"content":{"rendered":"\n

Started From a Coffee Bean<\/strong><\/p>\n\n\n\n

Digital Latte has just turned 10! To put that in context: when we started, Facebook Pokes were still a thing, Valencia was probably everyone\u2019s favourite\u00a0Instagram filter<\/a>, and influencers hadn\u2019t even realised their influence yet. Many believed the Internet wouldn\u2019t last, and discounted digital marketing as a fad.<\/p>\n\n\n\n

Fast-forward to a decade later: a lot has changed, but a lot has stayed the same. The Internet is now ruled by dancing teens, Stories are a veritable blackhole, and it\u2019s hard to tell social media networks apart any more. Digital is not just an integral part of marketing, it\u2019s often what brands turn to first, before traditional media.<\/p>\n\n\n\n

Here, amidst the chaos and imperfections, we have found #ThePerfect10.<\/p>\n\n\n\n

The Perfect 10<\/strong><\/p>\n\n\n\n

\"The<\/a><\/figure>\n\n\n\n

The Perfect 10 is the stroke of genius that hits you, the morning after a rough all-nighter. The Perfect 10 is in getting it right the first time, after years of Ctrl + Z-ing. It\u2019s planning for the clients you have, and even for the ones you don\u2019t (yet). It\u2019s the adrenaline rush before a pitch meeting. It\u2019s also in failure, in the R&D you poured your heart into for a campaign that never got the green light. Or, the typo that went live after you proofread 6 times. After all, chasing The Perfect 10 is what gets us out of bed every morning, ready for another day of being perfectly imperfect.<\/p>\n\n\n\n

So, how then do we measure The Perfect 10? Perhaps we let emotions be the metric \u2013 can an idea spark memories, goosebumps or even a giggle? Or maybe we count the Likes, Shares\u2026no, definitely not that. If the last 10 years have taught us anything, it\u2019s that perfection may never be\u00a0truly<\/em>\u00a0quantifiable, but effort, passion plus energy sure seem to add up to it. And, of course, an endless supply of fresh ideas brewing through it all.\u00a0<\/p>\n\n\n\n

What Will We Brew Next?<\/strong><\/p>\n\n\n\n

It\u2019s been a delightful decade of reaching new heights across India, the Middle East, UK and the USA. We\u2019ve been fortunate with a clientele who pushes us to aim higher and gives us the space to fail. Win or lose, we\u2019re in it as a team, and we\u2019re grateful for the one we\u2019ve built. Together, we\u2019re #ThePerfect10.<\/p>\n\n\n\n

We look forward to continuing to learn, unlearn, adapt and overcome. While perfection is elusive, its pursuit will ensure the sky is always the limit. Ideas will be brewed fresh, every single day as we turn The Perfect 10 into The Perfect 20, 30, 50, 100\u2026<\/p>\n\n\n\n

Thank you for joining us on this rollercoaster ride. This milestone is only the beginning of greater things to come, and we can\u2019t wait to get the next decade rolling. We promise to always keep it a little daring and a latte fun.<\/p>\n","protected":false},"excerpt":{"rendered":"

Digital Latte has just turned 10! To put that in context: when we started, Facebook Pokes were still a thing, Valencia was probably everyone\u2019s favourite Instagram filter, and influencers hadn\u2019t even realised their influence yet. Many believed the Internet wouldn\u2019t last, and discounted digital marketing as a fad.<\/p>\n","protected":false},"author":1,"featured_media":670,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[126],"tags":[157,61,18,73,156],"_links":{"self":[{"href":"https:\/\/www.digitallatte.in\/digital-marketing-blog\/wp-json\/wp\/v2\/posts\/669"}],"collection":[{"href":"https:\/\/www.digitallatte.in\/digital-marketing-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitallatte.in\/digital-marketing-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitallatte.in\/digital-marketing-blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitallatte.in\/digital-marketing-blog\/wp-json\/wp\/v2\/comments?post=669"}],"version-history":[{"count":2,"href":"https:\/\/www.digitallatte.in\/digital-marketing-blog\/wp-json\/wp\/v2\/posts\/669\/revisions"}],"predecessor-version":[{"id":672,"href":"https:\/\/www.digitallatte.in\/digital-marketing-blog\/wp-json\/wp\/v2\/posts\/669\/revisions\/672"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.digitallatte.in\/digital-marketing-blog\/wp-json\/wp\/v2\/media\/670"}],"wp:attachment":[{"href":"https:\/\/www.digitallatte.in\/digital-marketing-blog\/wp-json\/wp\/v2\/media?parent=669"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitallatte.in\/digital-marketing-blog\/wp-json\/wp\/v2\/categories?post=669"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitallatte.in\/digital-marketing-blog\/wp-json\/wp\/v2\/tags?post=669"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}