{"id":642,"date":"2021-05-17T19:20:15","date_gmt":"2021-05-17T13:50:15","guid":{"rendered":"https:\/\/www.digitallatte.in\/digital-marketing-blog\/?p=642"},"modified":"2021-05-17T19:20:17","modified_gmt":"2021-05-17T13:50:17","slug":"10-quick-facts-you-should-know-about-seo","status":"publish","type":"post","link":"https:\/\/www.digitallatte.in\/digital-marketing-blog\/10-quick-facts-you-should-know-about-seo\/","title":{"rendered":"10 Quick Facts you should know about SEO"},"content":{"rendered":"\n

Search Engine Optimization (SEO)<\/span><\/a> has become an integral part a brand’s of Digital marketing<\/span><\/a> strategy. Here’a handy check list of the SEO fundamentals that’s part of the best SEO practices.<\/p>\n\n\n\n

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1. <\/strong>SEO is a Marathon not a sprint<\/strong><\/span><\/p>\n\n\n\n

SEO is an Ongoing Process. There is no such thing as a fully optimized website. Your site will never be 100% \u201coptimised,\u201d it will only get improving as you put in more effort.<\/p>\n\n\n\n

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2<\/strong>. SEO is not a replacement for PPC<\/strong><\/p>\n\n\n\n

Choosing between SEO<\/span><\/a> & PPC<\/span><\/a> is never the question. Both SEO & PPC have a different objective and complement each other. SEO is ideal for achieving your long-term goals. On the other hand, PPC works for meeting short-term goals. <\/p>\n\n\n\n

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3.<\/strong> SEO is not Google Ranking<\/strong><\/p>\n\n\n\n

While Google<\/span><\/a> is the most preferred search engine, there are many other Search engines that drive traffic to your website<\/span><\/a>. Don’t optimise your website only for Google. The reason behind calling it \u201cSearch Engine Optimization\u201d and not Google Optimization tells us a lot in itself.<\/p>\n\n\n\n

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4.<\/strong> SEO can improve your Click Through Rate (CTR)<\/strong><\/p>\n\n\n\n

Well-crafted Meta descriptions not only result in improved Search Engine Ranking Position (SERP<\/span><\/a>) but it also increases the chances of a user clicking on your Search Result. <\/p>\n\n\n\n

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5. URL Structure plays an important role in SEO<\/strong><\/p>\n\n\n\n

Dynamic URLs are not only difficult to understand and remember for the users but also for the Search Engines. Structuring URLs with the right keywords goes a long way in boosting your website’s SEO performance. <\/p>\n\n\n\n

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6. Image Search is Real<\/strong><\/p>\n\n\n\n

Don’t forget to add Alt-text to your images and describe your photos with a caption. Every search engine has a dedicated section for Image Search.<\/p>\n\n\n\n

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7.<\/strong> Site Speed Matters<\/strong><\/p>\n\n\n\n

Page speed is known to be one of the leading SEO ranking factors for years. Google recently introduced Page Experience<\/span><\/a> to its ranking signal and made it a part of the Core Web Vitals with existing metrics like mobile friendliness and safe browsing.<\/p>\n\n\n\n

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8. SEO is not a Click bait<\/strong><\/p>\n\n\n\n

Though your keywords and descriptions prompt people to click on your site. It shouldn\u2019t lie or exaggerate your content as that will not only result in a higher bounce rate but also in your website getting penalised by Google & other search engines.<\/p>\n\n\n\n

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9. SEO should never be your only marketing strategy<\/strong><\/p>\n\n\n\n

SEO is an important part of any Digital Marketing<\/span><\/a> Strategy but in today’s Digital era, it would be foolish to depend only on SEO to promote your business online.<\/p>\n\n\n\n

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10. Content with Context is the King<\/strong><\/p>\n\n\n\n

While Search Engine\u2019s trust your content, but its relevance is still the most important aspect towards a better ranking. As Neil Patel<\/span><\/a> says, Write for Humans first, search engines second.<\/p>\n\n\n\n

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Looking more SEO Tips & ideas, reach out to us. We at Digital Latte, specialise in developing Search Engine Optimization (SEO)<\/span><\/a> strategy that deliver visibility, traffic, rankings & conversions. With well-researched, strategic and brand specific Search Engine Optimization, we help make your brand discoverable online and elevate its online presence.<\/p>\n\n\n\n

Tell us your business goals and let’s brew something together. Say Hello to the best digital agency<\/span><\/a>.<\/p>\n\n\n\n

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Search Engine Optimization (SEO) has become an integral part a brand’s of Digital marketing strategy. Here’a handy check list of the SEO fundamentals that’s part of the best SEO practices.<\/p>\n","protected":false},"author":1,"featured_media":643,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[96,95,92,13,14,16,94,15,93],"_links":{"self":[{"href":"https:\/\/www.digitallatte.in\/digital-marketing-blog\/wp-json\/wp\/v2\/posts\/642"}],"collection":[{"href":"https:\/\/www.digitallatte.in\/digital-marketing-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitallatte.in\/digital-marketing-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitallatte.in\/digital-marketing-blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitallatte.in\/digital-marketing-blog\/wp-json\/wp\/v2\/comments?post=642"}],"version-history":[{"count":10,"href":"https:\/\/www.digitallatte.in\/digital-marketing-blog\/wp-json\/wp\/v2\/posts\/642\/revisions"}],"predecessor-version":[{"id":653,"href":"https:\/\/www.digitallatte.in\/digital-marketing-blog\/wp-json\/wp\/v2\/posts\/642\/revisions\/653"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.digitallatte.in\/digital-marketing-blog\/wp-json\/wp\/v2\/media\/643"}],"wp:attachment":[{"href":"https:\/\/www.digitallatte.in\/digital-marketing-blog\/wp-json\/wp\/v2\/media?parent=642"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitallatte.in\/digital-marketing-blog\/wp-json\/wp\/v2\/categories?post=642"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitallatte.in\/digital-marketing-blog\/wp-json\/wp\/v2\/tags?post=642"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}