{"id":621,"date":"2020-09-23T13:23:00","date_gmt":"2020-09-23T07:53:00","guid":{"rendered":"https:\/\/www.digitallatte.in\/digital-marketing-blog\/?p=621"},"modified":"2020-10-20T13:25:16","modified_gmt":"2020-10-20T07:55:16","slug":"facebook-removes-20-percent-text-rule-for-ads","status":"publish","type":"post","link":"https:\/\/www.digitallatte.in\/digital-marketing-blog\/facebook-removes-20-percent-text-rule-for-ads\/","title":{"rendered":"Facebook removes 20 percent text rule for Ads"},"content":{"rendered":"\n<p>In a significant update, <a href=\"https:\/\/www.facebook.com\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"has-inline-color has-vivid-cyan-blue-color\">Facebook<\/span><\/a> has removed the 20% text rule on the ads.<\/p>\n\n\n\n<p>Facebook in its communication to the users mentioned the following\u00a0\u00a0<em>&#8220;we will no longer penalize ads with higher amounts of image text in auctions and delivery.&#8221;<\/em><\/p>\n\n\n\n<p>The news comes as a big relief for <a rel=\"noreferrer noopener\" href=\"https:\/\/www.facebook.com\/business\/ads\" target=\"_blank\"><span class=\"has-inline-color has-vivid-cyan-blue-color\">Facebook Advertisers<\/span><\/a> and <a rel=\"noreferrer noopener\" href=\"https:\/\/digitallatte.in\/our-expertise\/digital-marketing-services\/Social-Media-Marketing\" target=\"_blank\"><span class=\"has-inline-color has-vivid-cyan-blue-color\">Social Media<\/span><\/a> Marketers as the 20% text rule created a lot of headaches with respect to the significant content and design changes required to meet the Facebook Ad guidelines.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.digitallatte.in\/digital-marketing-blog\/wp-content\/uploads\/2020\/10\/7-Grid-Layouts-to-Make-Your-Brands-Instagram-Stand-Out-Copy.png\" alt=\"Facebook removes 20 percent text rule\" class=\"wp-image-628\" width=\"500\" height=\"500\" srcset=\"https:\/\/www.digitallatte.in\/digital-marketing-blog\/wp-content\/uploads\/2020\/10\/7-Grid-Layouts-to-Make-Your-Brands-Instagram-Stand-Out-Copy.png 1000w, https:\/\/www.digitallatte.in\/digital-marketing-blog\/wp-content\/uploads\/2020\/10\/7-Grid-Layouts-to-Make-Your-Brands-Instagram-Stand-Out-Copy-300x300.png 300w, https:\/\/www.digitallatte.in\/digital-marketing-blog\/wp-content\/uploads\/2020\/10\/7-Grid-Layouts-to-Make-Your-Brands-Instagram-Stand-Out-Copy-150x150.png 150w, https:\/\/www.digitallatte.in\/digital-marketing-blog\/wp-content\/uploads\/2020\/10\/7-Grid-Layouts-to-Make-Your-Brands-Instagram-Stand-Out-Copy-768x768.png 768w, https:\/\/www.digitallatte.in\/digital-marketing-blog\/wp-content\/uploads\/2020\/10\/7-Grid-Layouts-to-Make-Your-Brands-Instagram-Stand-Out-Copy-100x100.png 100w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure>\n\n\n\n<p><br \/><strong>Origin of 20% Text Rule<\/strong>:<br \/><br \/>As per the Facebook\u2019s community feedback for ads, the users generally weren&#8217;t happy with ads that had too much text in ad images. So, the 20% text rule was implemented to improve the user&#8217;s ad-viewing experience on Facebook.<br \/><br \/>Facebook even provided a <a rel=\"noreferrer noopener\" href=\"https:\/\/www.facebook.com\/ads\/tools\/text_overlay\" target=\"_blank\"><span class=\"has-inline-color has-vivid-cyan-blue-color\">Text Overlay tool<\/span><\/a> to check if that your ad aligns with the 20% restriction.<\/p>\n\n\n\n<p>However in 2018, Facebook revised the rule and started approving the ads even if they were above the 20% limit of text. But the brands and advertisers were penalized with lower reach and higher cost per result.<\/p>\n\n\n\n<p>With the 20% restrictions off the table, Facebook advertisers can now add more text and have the same reach as any other Facebook Ads.\u00a0<\/p>\n\n\n\n<p>However, <strong>Facebook<\/strong> says that advertisers are still encouraged to reduce the amount of text with images. \u00a0&#8220;<em>We have found that images with less than 20 per cent text generally perform better.<\/em>&#8220;<br \/><br \/>As a <a rel=\"noreferrer noopener\" href=\"https:\/\/digitallatte.in\" target=\"_blank\"><span class=\"has-inline-color has-vivid-cyan-blue-color\">digital marketer<\/span><\/a>, how happy are you with this new development? <\/p>\n","protected":false},"excerpt":{"rendered":"<p>The news comes as a big relief for Facebook Advertisers as the 20% text rule created a lot of headaches with respect to the significant content and design changes required to meet the Facebook Ad guidelines.<\/p>\n","protected":false},"author":1,"featured_media":628,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[123],"tags":[62,141,102,10,78,116,148,149,146,145,152,144,151,147,150],"_links":{"self":[{"href":"https:\/\/www.digitallatte.in\/digital-marketing-blog\/wp-json\/wp\/v2\/posts\/621"}],"collection":[{"href":"https:\/\/www.digitallatte.in\/digital-marketing-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitallatte.in\/digital-marketing-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitallatte.in\/digital-marketing-blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitallatte.in\/digital-marketing-blog\/wp-json\/wp\/v2\/comments?post=621"}],"version-history":[{"count":9,"href":"https:\/\/www.digitallatte.in\/digital-marketing-blog\/wp-json\/wp\/v2\/posts\/621\/revisions"}],"predecessor-version":[{"id":631,"href":"https:\/\/www.digitallatte.in\/digital-marketing-blog\/wp-json\/wp\/v2\/posts\/621\/revisions\/631"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.digitallatte.in\/digital-marketing-blog\/wp-json\/wp\/v2\/media\/628"}],"wp:attachment":[{"href":"https:\/\/www.digitallatte.in\/digital-marketing-blog\/wp-json\/wp\/v2\/media?parent=621"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitallatte.in\/digital-marketing-blog\/wp-json\/wp\/v2\/categories?post=621"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitallatte.in\/digital-marketing-blog\/wp-json\/wp\/v2\/tags?post=621"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}