{"id":222,"date":"2018-07-23T12:57:42","date_gmt":"2018-07-23T07:27:42","guid":{"rendered":"http:\/\/www.digitallatte.in\/digital-marketing-blog\/?p=222"},"modified":"2020-06-13T15:10:18","modified_gmt":"2020-06-13T09:40:18","slug":"igtv-everything-a-marketer-should-know","status":"publish","type":"post","link":"https:\/\/www.digitallatte.in\/digital-marketing-blog\/igtv-everything-a-marketer-should-know\/","title":{"rendered":"IGTV: Everything a marketer should know"},"content":{"rendered":"
Unless you have been living under a rock, you would know that Instagram launched it’s brand new video platform – IGTV. IGTV is a new space to be creative and engage your audience with longer videos.<\/div>\n
If you are still wondering how to set up an IGTV channel and what are the best practices to create one, look no further.<\/div>\n
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Why IGTV: <\/b>By 2021, mobile video will account for 78% of total mobile data traffic and Instagram is betting on this feature with the launch of IGTV.<\/div>\n
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Setting up an IGTV Channel:<\/b><\/div>\n
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1. Tap on the IGTV icon on your Instagram app (above the Insta stories bar)<\/div>\n

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2. Tap on your avatar<\/div>\n<\/div>\n
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3. Click on the Upload video link or the + icon to select and add a video from your phone gallery<\/div>\n
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4. Add title, description to your video. You can also edit the cover photo of your video.<\/div>\n<\/div>\n
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5. Click the post button<\/div>\n
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After you\u2019ve posted yourIGTV video, you\u2019ll notice the IGTV icon in the highlights row of your profile. Tapping on this icon will take any user to your IGTV channel.<\/div>\n<\/div>\n
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Best practices for IGTV:<\/b><\/div>\n
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1. Hashtags: <\/b>Add relevant keywords\/hashtags to your video description to make it easier for people to find your videos on IGTV.<\/div>\n
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2. Add Clickable Links:<\/b> You can also add in links to your video description as a Call to Action and redirect traffic to any website or URL of your choice<\/div>\n
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3. Cover Photo:<\/b> Add a custom cover photo, or choose a catchy thumbnail from your video.<\/div>\n<\/div>\n
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What do you need to know:<\/b><\/div>\n
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1. IGTV supports minimum 15 seconds vertical videos and can run up to 60 minutes.<\/div>\n
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2. IGTV videos can be up to 10 minutes long, and larger accounts can upload videos up to 1 hour long.<\/div>\n
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3. You can only have one IGTV channel per Instagram account.<\/div>\n
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4. To view your IGTV video insights, tap on the 3-dot button on any video on your channel and select the Insights option.<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

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