{"id":196,"date":"2017-10-02T18:31:32","date_gmt":"2017-10-02T13:01:32","guid":{"rendered":"http:\/\/www.digitallatte.in\/digital-marketing-blog\/?p=196"},"modified":"2019-05-20T12:58:58","modified_gmt":"2019-05-20T07:28:58","slug":"a-look-at-how-a-travel-brand-struck-the-right-chord-with-a-social-media-contest","status":"publish","type":"post","link":"https:\/\/www.digitallatte.in\/digital-marketing-blog\/a-look-at-how-a-travel-brand-struck-the-right-chord-with-a-social-media-contest\/","title":{"rendered":"A Travel Brand struck the right chord with the fans using a Social Media contest!"},"content":{"rendered":"<p>In the age of social media, photography has transformed travel. Capturing every visit, every meal and sunlit moment via camera lenses has become a part of travel. We all love doing it!<\/p>\n<p><em><a href=\"http:\/\/www.soaring.co.in\/index.aspx\">Soaring Experiences<\/a><\/em>, an online boutique travel brand leveraged this behavior with an interesting contest, to connect with the social media-savvy travelers. Known for listing unique handpicked properties across varied parts of India, their contest \u201c<strong>India Through My Eyes<\/strong>\u201d asked the fans to click and share their <em><a href=\"http:\/\/indianexpress.com\/article\/trending\/follow-me-series-photographer-puts-out-some-truly-stunning-photos-of-india\/\"><strong>FollowMe<\/strong><\/a><\/em> pictures from different destinations in India.<\/p>\n<p>Wondering what is a Follow Me picture?<\/p>\n<p>Follow Me, &nbsp;a personal project of Russian photographer&nbsp;<a href=\"https:\/\/www.instagram.com\/muradosmann\/?hl=en\"><em>Murad Osmann<\/em><\/a>, who immortalized his travels around the world with his girlfriend in a series of photographs always based on the same model: a first-person&nbsp;view, driven by a delicate&nbsp;hand&nbsp;to new discoveries\u2026 A moving, poetic and romantic series!<\/p>\n<p>&nbsp;<\/p>\n<p>Here\u2019s an example of FollowMe picture.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/www.digitallatte.in\/digital-marketing-blog\/wp-content\/uploads\/2017\/10\/followme.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-197\" src=\"http:\/\/www.digitallatte.in\/digital-marketing-blog\/wp-content\/uploads\/2017\/10\/followme.png\" alt=\"Soaring Experiences, Social Media Travel,\" width=\"270\" height=\"407\" srcset=\"https:\/\/www.digitallatte.in\/digital-marketing-blog\/wp-content\/uploads\/2017\/10\/followme.png 332w, https:\/\/www.digitallatte.in\/digital-marketing-blog\/wp-content\/uploads\/2017\/10\/followme-199x300.png 199w\" sizes=\"(max-width: 270px) 100vw, 270px\" \/><\/a><\/p>\n<p><!--more--><\/p>\n<p>The brand ticked all boxes right, from connecting with their target audience, to promoting their teaser updates across the social media spaces &amp; creating a buzz among the Social Media &amp; travel-savvy fans across India.<\/p>\n<p>Soaring Experiences decision to connect with their target audience by selecting a unique concept of <strong>Follow Me,&nbsp;<\/strong>was met with lot of enthusiasm as the fans started sharing their&nbsp;<strong>Follow Me&nbsp;<\/strong>Pictures across various destinations in India.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/www.digitallatte.in\/digital-marketing-blog\/wp-content\/uploads\/2017\/10\/india-through-my-eyes.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-199\" src=\"http:\/\/www.digitallatte.in\/digital-marketing-blog\/wp-content\/uploads\/2017\/10\/india-through-my-eyes.png\" alt=\"Soaring Experiences, Travel Social Media\" width=\"465\" height=\"465\" srcset=\"https:\/\/www.digitallatte.in\/digital-marketing-blog\/wp-content\/uploads\/2017\/10\/india-through-my-eyes.png 600w, https:\/\/www.digitallatte.in\/digital-marketing-blog\/wp-content\/uploads\/2017\/10\/india-through-my-eyes-150x150.png 150w, https:\/\/www.digitallatte.in\/digital-marketing-blog\/wp-content\/uploads\/2017\/10\/india-through-my-eyes-300x300.png 300w\" sizes=\"(max-width: 465px) 100vw, 465px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/www.digitallatte.in\/digital-marketing-blog\/wp-content\/uploads\/2017\/10\/1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-202\" src=\"http:\/\/www.digitallatte.in\/digital-marketing-blog\/wp-content\/uploads\/2017\/10\/1.png\" alt=\"Follow Me Picture, Soaring Experiences, Social Media\" width=\"386\" height=\"480\" srcset=\"https:\/\/www.digitallatte.in\/digital-marketing-blog\/wp-content\/uploads\/2017\/10\/1.png 386w, https:\/\/www.digitallatte.in\/digital-marketing-blog\/wp-content\/uploads\/2017\/10\/1-241x300.png 241w\" sizes=\"(max-width: 386px) 100vw, 386px\" \/><\/a><\/p>\n<p><a href=\"http:\/\/www.digitallatte.in\/digital-marketing-blog\/wp-content\/uploads\/2017\/10\/3.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-203\" src=\"http:\/\/www.digitallatte.in\/digital-marketing-blog\/wp-content\/uploads\/2017\/10\/3.png\" alt=\"Follow Me Picture, Soaring Experiences, Social Media\" width=\"479\" height=\"272\" srcset=\"https:\/\/www.digitallatte.in\/digital-marketing-blog\/wp-content\/uploads\/2017\/10\/3.png 479w, https:\/\/www.digitallatte.in\/digital-marketing-blog\/wp-content\/uploads\/2017\/10\/3-300x170.png 300w\" sizes=\"(max-width: 479px) 100vw, 479px\" \/><\/a><\/p>\n<p><a href=\"http:\/\/www.digitallatte.in\/digital-marketing-blog\/wp-content\/uploads\/2017\/10\/2.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-201\" src=\"http:\/\/www.digitallatte.in\/digital-marketing-blog\/wp-content\/uploads\/2017\/10\/2.png\" alt=\"Follow Me Picture, Soaring Experiences, Social Media\" width=\"291\" height=\"483\" srcset=\"https:\/\/www.digitallatte.in\/digital-marketing-blog\/wp-content\/uploads\/2017\/10\/2.png 291w, https:\/\/www.digitallatte.in\/digital-marketing-blog\/wp-content\/uploads\/2017\/10\/2-181x300.png 181w\" sizes=\"(max-width: 291px) 100vw, 291px\" \/><\/a><\/p>\n<p>The contest not only increased the followers exponentially, but also provided a refreshing break from the over used Selfie contest by the brands.<\/p>\n<p>Do you know of any other interesting campaigns? Do share with us!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the age of social media, photography has transformed travel. Capturing every visit, every meal and sunlit moment via camera lenses &hellip; <\/p>\n","protected":false},"author":1,"featured_media":199,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[36,77],"_links":{"self":[{"href":"https:\/\/www.digitallatte.in\/digital-marketing-blog\/wp-json\/wp\/v2\/posts\/196"}],"collection":[{"href":"https:\/\/www.digitallatte.in\/digital-marketing-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitallatte.in\/digital-marketing-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitallatte.in\/digital-marketing-blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitallatte.in\/digital-marketing-blog\/wp-json\/wp\/v2\/comments?post=196"}],"version-history":[{"count":10,"href":"https:\/\/www.digitallatte.in\/digital-marketing-blog\/wp-json\/wp\/v2\/posts\/196\/revisions"}],"predecessor-version":[{"id":318,"href":"https:\/\/www.digitallatte.in\/digital-marketing-blog\/wp-json\/wp\/v2\/posts\/196\/revisions\/318"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.digitallatte.in\/digital-marketing-blog\/wp-json\/wp\/v2\/media\/199"}],"wp:attachment":[{"href":"https:\/\/www.digitallatte.in\/digital-marketing-blog\/wp-json\/wp\/v2\/media?parent=196"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitallatte.in\/digital-marketing-blog\/wp-json\/wp\/v2\/categories?post=196"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitallatte.in\/digital-marketing-blog\/wp-json\/wp\/v2\/tags?post=196"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}