{"id":102,"date":"2013-07-05T13:20:37","date_gmt":"2013-07-05T07:50:37","guid":{"rendered":"http:\/\/www.digitallatte.in\/digital-marketing-blog\/?p=102"},"modified":"2019-05-20T13:17:04","modified_gmt":"2019-05-20T07:47:04","slug":"social-media-case-study-how-a-brand","status":"publish","type":"post","link":"https:\/\/www.digitallatte.in\/digital-marketing-blog\/social-media-case-study-how-a-brand\/","title":{"rendered":"Social Media Case Study: How a brand rides the current trends!"},"content":{"rendered":"

The recent phenomenon called the \u2018Hona Chahiye<\/strong>\u2019 jokes were a good break from the Rajnikant wisecracks. Folk all over the internet and SMS were going gaga passing on these one liners and even creating their own jokes.<\/p>\n

Below are some of the hilarious ones, to help you relive the fun, just in case you missed them.<\/p>\n

\u201cGhar mein BALCONY honi chahiye, Gallery toh MOBILE mein bhi hota hai\u201d<\/em><\/strong><\/p>\n

\u201cDessert mein ICECREAM hona chahiye, FALOODA toh izzat ka bhi hota hai\u201d<\/em><\/strong><\/p>\n

<\/em><\/p>\n

Such messages which become viral over the internet have a mass appeal and acceptance. The Bombay Store<\/a> decided to ride on the success of these jokes to promote their new product range of Colourful Umbrellas.<\/p>\n

First they tested the response on their Facebook Page<\/a><\/span> through a daily post that read, \u2018Umbrella toh colourful hona chahiye, black toh ______ bhi hota hai<\/em>.’ This was received well by the fun hungry folk with both hands.<\/p>\n

\"Facebook<\/a><\/p>\n

The reaction received from the fans was extremely enthusiastic and their answers make a fun read. Riding on this success, The Bombay Store decided to involve a larger audience and also reward the best answers with their famous printed umbrellas.<\/p>\n

Phase 2 of this campaign was conducted on their Twitter account<\/a><\/span>, through a short and power packed one hour hashtag campaign called #TBSkiChhatri<\/a><\/span>. At the end of a super active one hour, two happy winners took home the most talked about umbrellas of The Bombay Store.<\/p>\n

 <\/p>\n

\"Twiiter<\/a><\/p>\n

As the tweets poured in at lightning speed, the brand saw a total of 1200 mentions in one hour with over 500 Unique Twitter users participating. The other good thing was that rather than going for generic\/irrelevant Hashtag, the brand stuck to a product related Hashtag & thereby promoting the product range subtly with the campaign.<\/p>\n

 <\/p>\n

\"Best<\/a><\/p>\n

Having caught the joke while it was still fresh and hot, proved to be a boon for The Bombay Store. This campaign not only highlights how a brand can make the most of current events but also shows that a campaign can have a genuine user connect rather than pure giveaway contest-type Hashtags. Lesson learnt!<\/p>\n","protected":false},"excerpt":{"rendered":"

The recent phenomenon called the \u2018Hona Chahiye\u2019 jokes were a good break from the Rajnikant wisecracks. Folk all over the internet … <\/p>\n","protected":false},"author":1,"featured_media":288,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[38,36,39,24,40,41],"_links":{"self":[{"href":"https:\/\/www.digitallatte.in\/digital-marketing-blog\/wp-json\/wp\/v2\/posts\/102"}],"collection":[{"href":"https:\/\/www.digitallatte.in\/digital-marketing-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitallatte.in\/digital-marketing-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitallatte.in\/digital-marketing-blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitallatte.in\/digital-marketing-blog\/wp-json\/wp\/v2\/comments?post=102"}],"version-history":[{"count":12,"href":"https:\/\/www.digitallatte.in\/digital-marketing-blog\/wp-json\/wp\/v2\/posts\/102\/revisions"}],"predecessor-version":[{"id":325,"href":"https:\/\/www.digitallatte.in\/digital-marketing-blog\/wp-json\/wp\/v2\/posts\/102\/revisions\/325"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.digitallatte.in\/digital-marketing-blog\/wp-json\/wp\/v2\/media\/288"}],"wp:attachment":[{"href":"https:\/\/www.digitallatte.in\/digital-marketing-blog\/wp-json\/wp\/v2\/media?parent=102"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitallatte.in\/digital-marketing-blog\/wp-json\/wp\/v2\/categories?post=102"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitallatte.in\/digital-marketing-blog\/wp-json\/wp\/v2\/tags?post=102"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}