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Facebook App Case Study: ‘The Asli Picture’ for Videocon d2h


The Fact of the Matter:

 

The words ‘The Asli Picture’, may ring many a bell in your mind but, hold your horses! We are not talking about movies, but something even better.

Videocon d2h is the proud weekend sponsor for the IIFA Awards 2013. So Bollywood, celebrities, the rich history of Indian cinema, is all we had on our mind. Besides, movies and love for Bollywood is also the bond that holds many of us together!

The Attraction:

 

The Asli Picture’ is a Bollywood lover’s delight. This fun and engaging Facebook app is meant for Hindi movie fans, wherein they need to answer some interesting Bollywood related trivia and guess the celebrities in the image to win really exciting prizes.

The Asli Picture keeps the fans coming back for more, because there are weekly prizes and one final grand prize at the end of the four weeks of the contest.

 

Videocon d2h, The Asli Picture, IIFA Awards, IIFA Awards 2013

 

 

The Addiction:

 

The four different levels of the game unfold over four weeks, with the level of intensity increasing week after week. The top scorers on the Leader Board at the end of every week get a chance to take home a shiny new celebrity autographed HD Digital Set Top Box!

Now Bollywood fans hold your breath because the Grand Prize is the very expensive designer luxury suit sported by Abhishek Bachchan in the promotion of Videocon d2h.

Besides answering the questions correctly, the users also have the chance to increase their scores by inviting and challenging their friends to play. Now that’s what we call a fair game!

 

Finishing Notes:

 

Videocon d2h had also caught onto the IPL fever this season to give the cricket fans something more to celebrate through their Predict-o-meter’ Facebook contest. A whopping 4000 entries were received and many happy winners took home exciting freebies. To replicate this success, they brought ‘The Asli Picture’ to reach out to a larger audience.

The inspiration behind ‘The Asli Picture’ is Videocon d2h’s new technology that promises a ‘Pollution free TV viewing experience’. This feature helps you get a superior clarity and reception by warding off the impact of air pollution. Hence the name ‘The Asli Picture’!

July 22nd, 2013 2:06 PM

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