Digital Latte


Change is constant and digital marketing is no exception. Update yourself with the latest Digital Marketing, SEO & Social Media Insights, Analysis & Opinions directly from the Co-Founders themselves.

IGTV: Everything a marketer should know

Unless you have been living under a rock, you would know that Instagram launched it’s brand new video platform – IGTV. IGTV is a new space to be creative and engage your audience with longer videos.


If you are still wondering how to set up an IGTV channel and what are the best practices to create one, look no further.


Why IGTV: By 2021, mobile video will account for 78% of total mobile data traffic and Instagram is betting on this feature with the launch of IGTV.


Setting up an IGTV Channel:


1. Tap on the IGTV icon on your Instagram app (above the Insta stories bar)



2. Tap on your avatar



3. Click on the Upload video link or the + icon to select and add a video from your phone gallery



4. Add title, description to your video. You can also edit the cover photo of your video.



5. Click the post button


After you’ve posted yourIGTV video, you’ll notice the IGTV icon in the highlights row of your profile. Tapping on this icon will take any user to your IGTV channel.



Best practices for IGTV:

1. Hashtags: Add relevant keywords/hashtags to your video description to make it easier for people to find your videos on IGTV.


2. Add Clickable Links: You can also add in links to your video description as a Call to Action and redirect traffic to any website or URL of your choice


3. Cover Photo: Add a custom cover photo, or choose a catchy thumbnail from your video.

What do you need to know:


1. IGTV supports minimum 15 seconds vertical videos and can run up to 60 minutes.


2. IGTV videos can be up to 10 minutes long, and larger accounts can upload videos up to 1 hour long.


3. You can only have one IGTV channel per Instagram account.


4. To view your IGTV video insights, tap on the 3-dot button on any video on your channel and select the Insights option.
July 23rd, 2018 12:57 PM

A Travel Brand struck the right chord with the fans using a Social Media contest!


In the age of social media, photography has transformed travel. Capturing every visit, every meal and sunlit moment via camera lenses has become a part of travel. We all love doing it!


Soaring Experiences, an online boutique travel brand leveraged this behavior with an interesting contest, to connect with the social media-savvy travelers. Known for listing unique handpicked properties across varied parts of India, their contest “India Through My Eyes” asked the fans to click and share their FollowMe pictures from different destinations in India.


Wondering what is a Follow Me picture?


Follow Me,  a personal project of Russian photographer Murad Osmann, who immortalized his travels around the world with his girlfriend in a series of photographs always based on the same model: a first-person view, driven by a delicate hand to new discoveries… A moving, poetic and romantic series!

Read More

October 2nd, 2017 6:31 PM

Let’s illuminate our dreams, this Diwali

‘You have to close your eyes to dream, but burn the midnight oil to live those dreams.’


It’s that part of the year to brighten your spirit, awaken your aspirations and ignite success. Let’s illuminate our dreams, this Diwali.


Digital Latte wishes you a very Happy Diwali! Merge yourself in the light of lights and shine brighter than the lights.



Digital Latte, Digital Marketing Agency, Happy Diwali, Diwali Emailer






















Read More

November 11th, 2015 7:27 PM

A Day in the Life of Latte Beans!


Find out how life brews at Digital Latte from our employees Anesh & Sushmita.


Here’s an Insider view of a Day in the Life of a Latte Bean


Life at Digital Latte

June 4th, 2015 3:30 PM

The Ten Commandments of Twitter

I, Twitteratti, do solemnly swear by Twitter Gods, and call the Influencers and Celebrities to witness, that I will truly & faithfully follow these Ten #Twitter Commandments. So help me Twitterverse.


#Twitter #SocialMedia #Commandments #TenCommandments

Read More

March 25th, 2015 7:13 PM
July 17th, 2014 3:07 PM

Facebook App Case Study: ‘The Asli Picture’ for Videocon d2h

The Fact of the Matter:


The words ‘The Asli Picture’, may ring many a bell in your mind but, hold your horses! We are not talking about movies, but something even better.

Videocon d2h is the proud weekend sponsor for the IIFA Awards 2013. So Bollywood, celebrities, the rich history of Indian cinema, is all we had on our mind. Besides, movies and love for Bollywood is also the bond that holds many of us together!

Read More

July 22nd, 2013 2:06 PM

Social Media Case Study: How a brand rides the current trends!

The recent phenomenon called the ‘Hona Chahiye’ jokes were a good break from the Rajnikant wisecracks. Folk all over the internet and SMS were going gaga passing on these one liners and even creating their own jokes.


Below are some of the hilarious ones, to help you relive the fun, just in case you missed them.


“Ghar mein BALCONY honi chahiye, Gallery toh MOBILE mein bhi hota hai”


“Dessert mein ICECREAM hona chahiye, FALOODA toh izzat ka bhi hota hai”


Read More

July 5th, 2013 1:20 PM

Love receiving postcards ‘the good ol’ fashioned way?


Remember the golden times when you received postcards, the good old fashioned way?  When you would look forward to receiving them from your loved ones and treasure the memories safely in your closet or diary?


Postcard, The Backpacker Co, FB App

Send a Postcard


The Backpacker Co has brought back this age old charm in today’s modern world via it’s Facebook application. It very easily gives you the chance of experiencing the joy of receiving postcards, in this age of emails and social media, where you are virtually connected with everyone you need, at every given moment.
Read More

May 23rd, 2013 2:40 PM

The Bombay Store’s LAUNCHPAD


A platform for upcoming artists & designers


The Bombay Store has always been passionate about young talent and creative ideas. They are ever inspired to discover new and extraordinary art, crafts, designs and merchandise and they warmly invite creative startups to join LAUNCHPAD!


Launchpad, The Bombay Store

A platform for upcoming artists & designers










Read More

May 6th, 2013 7:06 PM