Puneri Paltan

Objective:

Increase fan loyalty and engagement

Story:

Puneri Paltan is a Kabaddi team, representing the city of Pune, Maharashtra in the Pro Kabaddi League.

Kabaddi as a sport enjoys a good fan base, which is growing day by day. With the increasing fan base, users were keen to know more about the game of Kabaddi. Kabaddi as a sport has come a long way and has successfully managed to keep the audience on the edge of their seats for 40 mins!

Approach:

Short videos series were created explaining and showing the basic terms of Kabaddi right from Ankle Hold, All Out to Red Card and Team Review.
Engaging videos were created covering all the alphabets and terms associated with Kabaddi from A to Z which received huge appreciation in terms of fan engagement across all mediums. The campaign was promoted across all Social Media platforms and also distributed amongst Puneri Paltan fan base via mailers and their official website.

Results:

40% Increase In Engagement

5,00,000 Organic Reach

90,000 Organic Views