Objective:
Engage with the fans during Ganesh Utsav during the lockdown
Story:
Ganesh Utsav is by far the biggest community festival of Maharashtra.
Puneri Paltan, a Kabaddi team, representing the city of Pune, Maharashtra in the Prokabaddi League celebrates the Ganesh Utsav with the entire team visiting Shri Kasba & DagduSheth Ganpati for blessings to the selective players visiting handpicked fans home for darshan.
However, with the COVID-19 led lockdown, the celebrations in 2020 were subdued. The brand had to be quick in their thinking and finding ways to execute a campaign without anyone stepping out of their home.
Approach:
In an attempt to turn the challenging situation into an opportunity to connect with the fans, we came up with the #PaltanSobatAarti Contest. It was a fun contest where every day from 17th August - 21st August, one question about Ganesh Utsav was posted and one lucky participant with the correct answer was selected as the winner everyday.
The winners got a chance to host the player for a virtual Ganesh Aarti at their homes. On a Zoom video call, the player interacted with the fan and his/her family followed by a virtual Ganesh Aarti. To add cherry to the cake, all the sessions were recorded and short videos were created and shared with the followers across the brand's social media platforms.
Results:
1000+ entries
10x increase in engagement
20000 Organic views
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